Aiming Big with Small Cars Emergence of a Lead Market in India [Hardcover]

This book focuses on the small car segment of India's automotive industry?to explain the emergence of lead markets. The?authors?contend that?the current understanding of lead markets does not sufficiently explain the business practices that are born out of the intensified globalization of innovation. Lead markets are considered crucial for the global diffusion of new products and this book investigates whether sustainable lead markets can also emerge in developing economies, and if so, under which conditions. The authors question the conventional wisdom and propose updates and extensions to the lead market theory to better reflect the changing ground realities on ground.This book focuses on the small car segment of India's automotive industry to explain the emergence of lead markets. It questions the conventional wisdom and updates the theory of lead markets to better reflect the changing realities on ground.

1.Setting the Scene: The Changing Innovation Landscape.- 2.Developing Countries and Innovation: Innovation Opportunities Spread Globally.- 3.Exploring Opportunities for Global Innovation: Contribution of the Lead Market Strategy.- 4.Growing Demand for Affordable Solutions: India as an Emerging Hub for Frugal Designs.- 5.Need for a Rethink: Challenging the Conventional Wisdom on Innovation Strategies.- 6.Investigating Indias Small Car Industry: Emergence of a Lead Market for Frugal Designs.- 7.Profile of Indias Automobile Industry.- 8.Role of Small Cars in Indias Passenger Car Segment.- 9.Shaping the Context.- 10.Conclusions.

Rajnish Tiwari is senior researcher at the Institute for Technology and Innovation Management of Hamburg University of Technology (TIM-TUHH), where he has been leading the 'Global Innovation' research programme since 2006. His particular research interest focuses on internationalization of R&D in India. He has published extensively on frugal innovations and Indias automotive industry. Rajnish Tiwari leal³°