American Folklore and the Mass Media [Paperback]

This book shows how folkloremagic, miracles, and tales of enchanted princesses and genial giantsis still alive and well in the modern mass media.... contains a wealth of facts and observations with which to conjure. Journal of Communication

D?gh brings her decades of expertise in folk narrative to bear in this well-researched, provocative study of the interrelationship between traditional processes of folk narrative performances and modern mass media.... Highly recommended... Choice

Spanning folk cultural developments as old as feudalism and as new as todays TV ad, American Folklore and the Mass Media demonstrates how vital folklore remains, how often it absorbsrather than being absorbed bythe most dramatic technological innovations and social realignments. Carl Lindahl

... all six essays are meaty and informative contributions to vital folkloric issues... Contemporary Legend

INTRODUCTION

The Varient and the Folklorization Process in the Basic Forms of Narration: Marchen and Legend

Magic for Sale: Marchen and Legend in TV Advertising

Magic as a Mail-Order Commodity

Beauty, Wealth, and Power: Career Choices for Women in Folktales, Fairy Tales, and Modern Media

Tape-Recording Miracles for Everyday Living: The Ethnography of a Pentecostal Community

Letters to the Dead

Appendix: Sample Texts of In-Memoriam Advertisments

Notes
Bibliography
Index