Applied Survey Methods A Statistical Perspective [Hardcover]

Applied Survey Methods provides a comprehensive outline of the complete survey process, from design to publication. Filling a gap in the current literature, this one-of-a-kind book describes both the theory and practical applications of survey research with an emphasis on the statistical aspects of survey methods.

The book begins with a brief historic overview of survey research methods followed by a discussion that details the needed first steps for carrying out a survey, including the definition of a target population, the selection of a sampling frame, and the outline of a questionnaire with several examples that include common errors to avoid in the wording of questions. Throughout the book, the author provides an accessible discussion on the methodological problems that are associated with the survey process, outlining real data and examples while also providing insight on the future of survey research. Chapter coverage explores the various aspects of the survey process and the accompanying numerical techniques, including:

• Simple and composite sampling designs
• Estimators
• Data collection and editing
• The quality of results
• The non-response problem
• Weighting adjustments and methods
• Disclosure control

The final chapter addresses the growing popularity of Web surveys, and the associated methodological problems are discussed, including solutions to common pitfalls. Exercises are provided throughout with selected answers included at lÓ4