Battles to Bridges US Strategic Communication and Public Diplomacy after 9/11 [Hardcover]

This book tackles the pressing need to expand the vision of strategic US public diplomacy.?It explores the interplay of power politics, culture, identity, and communication and explains how the underlying communication and political dynamics have redefined what 'strategic communication' means in today's international arena.PART I: CRISIS PUBLIC DIPLOMACY America's Communication Problem Battle for Hearts and Minds Search for Answers PART II: CHANGING DYNAMICS Changing Dynamics and Strategic Vision Soft Power Differential Communication, Culture& Identity in Public Diplomacy PART III: EXPANDING THE VISION OF STRATEGIC US PUBLIC DIPLOMACY Strategy& Tactics: Conceptual Frameworks Grand Strategy: From Battles to Bridges

'R.S. Zaharna has written an important and timely intervention in debates about US strategic communications and offers new insight into the processes of American public diplomacy following the 9/11 terrorist attacks. The author embeds the empirical work within a rich theoretical framework to provide a comprehensive descriptive and analytical treatment of the subject... This will be considered a major work and will be used by students and scholars for many years to come.'- Professor Gary D. Rawnsley, Director of the Institute of Communications Studies, University of Leeds, UK

'R.S. Zaharna has consistently been in the top echelon of public diplomacy scholars. Her views are inevitably informed by both academic theory and professional practice. She fully understands the concept of strategic communications and its pillars in their diplomatic, military and media contexts. This long awaited book confirms that reputation. But, more importantly, it brutally analyzes why a huge gulf of misunderstanding has opened up since 9/11 between the western and Islamic worlds. Policy makers ignore this book at your - and our - peril!'- Professor Philip Taylor, Institute of Communication at the University of Leeds, UK

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