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Behind the Wheel at Chrysler The Iacocca Legacy [Paperback]

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  • Category: Books (Business & Economics)
  • Author:  Levin, Doron P.
  • Author:  Levin, Doron P.
  • ISBN-10:  0156004747
  • ISBN-10:  0156004747
  • ISBN-13:  9780156004749
  • ISBN-13:  9780156004749
  • Publisher:  Mariner Books
  • Publisher:  Mariner Books
  • Pages:  368
  • Pages:  368
  • Binding:  Paperback
  • Binding:  Paperback
  • Pub Date:  01-Jun-1996
  • Pub Date:  01-Jun-1996
  • SKU:  0156004747-11-MPOD
  • SKU:  0156004747-11-MPOD
  • Item ID: 101385952
  • List Price: $29.99
  • Seller: ShopSpell
  • Ships in: 2 business days
  • Transit time: Up to 5 business days
  • Delivery by: Jan 17 to Jan 19
  • Notes: Brand New Book. Order Now.
A Detroit Free Press reporter demythologizes Lee Iacocca’s leadership of Chrysler, demonstrating how salesmanship and self-promotion invariably trumped innovation and investment. “Everyone who cares about american industry should read [this book]” (New York Times Book Review). Index.
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