Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, author Matt Haig applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication. The result is a comprehensive, entertaining and illuminating collection. Haig guides readers through a gallery of some of the world’s best-known names from Adidas to Zippo, and offers a rare insight into the secret of their success. With comments from brand managers, psychologists, academics and other experts,Brand Successis a great resource for brand managers, marketers and students.
“Ideal for executives or PR pros who wish to learn about successful brands through practical examples.” -
PR Week
Comments from brand leaders, psychologists and more discuss the underlying influences of brand success efforts, offering students and business readers a strong resource packed with insights into what makes a brand name winning. Highly recommended for any collections strong in business analysis.
- Midwest Book Review [E]ntertaining, higly readable. - Chicago Sun Times
...offer[s] a penetrating look into what makes the world's top brands flourish…teeming with examples that are presented in very readable language. …Brand Successis a signature description and analysis of the road to establishing product differentiation and brand equity…Summing Up: Highly recommended. All readers, especially upper-division undergraduate and graduate business students, researchers, and practitioners. -CHOICE Magazine
Matt Haigis a writer and journalist. He is the author ofBrand RoyaltyandMobile Marketing,both published by Kogan Page, as well as a novel,The Labrador Pact.
lc]
![Brand Success How the World's Top 100 Brands Thrive and Survive [Paperback]](/itemImage/2/5/0/9/2_204073.jpg "Brand Success How the World's Top 100 Brands Thrive and Survive [Paperback] xxx")