Build It Volume 3 Make Supercool Models with Your LEGO}} Classic Set [Hardcover]

This series of visually rich instruction books for Lego^®creations is perfect for children ages 5 and up. Inside you'll find a range of creative models to put together--from neighborhood scenes to exotic animals to a busy airport, and much more, created using the Lego^®Classic set 10698, or bricks you already have at home. Each book in this interactive series contains 3-5 dioramas featuring a diverse range of models. Full color, step-by-step diagrams guide you through the process, enhancing the fun.Key Selling Points

• Specifically targeted to children ages 5 and up, not to adults or hobbyists
• Lego kits come with instructions for building just a few models. Brick Books supplement the fun with hundreds of new ideas
• Easy-to-follow, step-by-step instructions take the guess work out of building
• Brick Books feature the most common parts found in Lego sets, so that kids who already have lots of Lego parts at home can still use the books
• Gender neutral (much of the competition seems targeted to boys)\
• Dioramas evoke the childs imagination by creating an imaginary scene in which their Lego models can exist/interact
• Kids can make many different models from one kitthey dont need to take apart what they created before going onto the next model in the diorama
Marketing points:
• Ads: Full page ad in Childrens Advance; e-comm; PNBA Holiday Catalog ad; social ads targeting special interest groups.
• Awards: Submitted to Moms Choice, Parenting magazine awards, Childrens Book Council STEM, etc.
• Events: Events and publicity based on authors travels and school visits.
• Online: Featured on GraphicArtsBooks.com; author/publisher social channels; YouTube; Pinterest.
• Promotions: Giveaways for mentions on online review, retail, and enthusiast sources: mombloggers, AmazonVine, Goodreads, LibraryThing, Teachers4Teachers, WeLoveBricks, homeschooling sites.