The Bullwhip Effect is one of the most well studied problems in Supply Chain Management. This book offers it's most comprehensive analysis to date, examining associated problems, their consequences, and systems that can cope. It uses case studies to compares the approaches for dealing with the increased variability associated with the effect.List of Figures and Tables Foreword Notes on the Contributors Acknowledgements The Bullwhip Effect: Reflections; H.L.Lee, V. Padmanbhan & S.Whang PART ONE: CAUSES OF THE BULLWHIP EFFECT Operational and Behavioral Causes of Supply Chain Instability; J.D.Sterman The Bullwhip Effect: A Review of Field Studies; H.L.Lee & S.Whang Supply Chain Dynamics: Structural Causes of the Bullwhip Effect; F.A.Villegas Mor?n & P.Barrar PART TWO: CONTROLLING THE BULLWHIP EFFECT Controlling Replenishment Rule Induced Bullwhip via Good Systems Design; S.M.Disney & D.R.Towill Bullwhip Reduction Paradigms; D.R.Towill, M.M.Naim & P.McCullen Taming the Bullwhip Effect: From Traffic to Supply Chains; Y.Ouyang, A.Lago & C.F.Daganzo Mitigating the Bullwhip Effect with ICTs; J.A.D.Machuca & R.del Pozo Barajas PART THREE: MEASURING THE BULLWHIP EFFECT AND CASE STUDIES SIMCAS: A Network Improved Version of the Beer Game via the Internet; J.A.D. Machuca & R.del Pozo Barajas Cross Border Logistics and Sourcing: A Methodology to Analyze Planning Policies; O.A.Carranza Torres & F.A.Villegas Mor?n Managing the Bullwhip Effect through Benchmarking; O.A.Carranza Torres & F.A.Villegas Mor?n IndexRAFAEL DEL POZO BARAJAS GIDEAO Research Group, Department of Operations Management, University of Sevilla, SpainPETER BARRAR Manchester Business School, Manchester University, UKCARLOS F. DAGANZO Institute of Transportation Studies and Department of Civil and Environmental Engineering, University of California, USASTEPHEN M. DISNEY Logistics Systems Dynamics Group, Cardiff Business School, Cardiff University, UKALEJANDRO LAGO IESE Businl3‡