Business Practices in Emerging and Re-Emerging Markets [Paperback]

This book highlights current business practices in the emerging markets of China, Ghana, India, Kenya, Nigeria and UAE, and explains how global competition has created a culture of competitiveness and an era of consumerism. The region-specific issues, tested theories, and empirical evidence make the book of value to both researchers and managers.Introduction; Satyendra Singh ? - PART I: THE EMERGING MARKETS - Market Liberalization in Emerging Economies: Changing Business Practices; Peter M. Lewa ? - PART II: BUSINESS AND ETHICAL ORIENTATIONS ? - Business Orientation, Brand Image, and Business Performance; Satyendra Singh ? - Ethics and Profitability: Can They Coexist; Satyendra Singh ? - Business Ethics and Marketing Practices in Nigeria; Taiwo Akinmayowa ? - PART III: EMERGING LIFESTYLE AND CONSUMER BEHAVIOR ? - Attitude of Indian Consumers towards Wine: Pleasure Versus Prescription; Satyendra Singh ? - Culture, Creativity, and Advertising; Satyendra Singh&?Kwaku Appiah-Adu ? - PART IV: EMERGING BUSINESS PRACTICES ? - Current Marketing Practices in Ghana; Kwaku Appiah-Adu and Satyendra Singh ? - Performance Measurement of the International Joint Ventures (IJVs) in an Emerging Market; Gin Chong ? - Two Case Studies: Harnessing Knowledge Capabilities in Emerging Markets: Off shoring and the Experience of Mac and Co.; Ajay Bhalla ? -?Change Management in Mast Africa Limited; Peter M. Lewa ? - Conclusion

As the book editor and contributing author, Dr. Satyendra Singh has compiled a comprehensive and coherent work on business practices in both emerging and re-emerging markets, within the developing world and elsewhere. The work represents an important and relevant addition to the literature on business practices and to the curriculum of business schools. - David Fitzpatrick

Dean, Faculty of Arts, University of Winnipeg, Winnipeg, CANADA

This book changes our understanding of where business in emerging economies is headilã(