Cases in Retailing Operational Perspectives [Paperback]

This new casebook on retailing contains 18 up-to-date cases contributed by a team of 22 authors from universities teaching retailing in the UK. The cases focus on the type of operational problems or issues likely to face young graduate managers in multiple retail businesses. The collaboration between major retailers and academic institutions has resulted in each case taking a highly practical, problem-solving approach.Case Editors and Contributors.

Foreword.

Preface.

The Cases.

Acknowledgements.

Part I: Marketing and Merchandising Management:.

1. Effective In-Store Promotion at Safeway: Melanie Chetwood (Manchester Metropolitan University).

2. Store Layout and Merchandising in Fashion Retailing: Malcolm Kikcup and Linda Moirano (Loughborough University Business School and Bournemouth University).

3. Store Merchandising in an Area of Urban Regeneratio: The Safeway Store at Crewe: Maureen Whitehead (Manchester Metropolitan University).

4. The Operational Implications of Locational Decision Making: A Case Study of the Belfast Co-operative: J. Pal (Manchester Metropolitan University).

5. Developing Customer Loyalty: The Saver Card Experience: Mohammed Rafiq (Loughborough University Business School).

Part II: Buyer/Supplier Relationships and Logistics:.

6. The Development of Petrol Retailing at Tesco: Mike Pretious (University of Abertay).

7. Scottish Co-op's Meat Purchasing and Supply: Transferring Responsibility for Leakage and Improving Profits: Keith Laity (Manchester Metropolitan University).

8. Warehouse Management Systems at Tesco: John Davison (IBM (UK) Ltd).

9. Managing Stock Management III in Safeway Stores: John Davison (IBM (K) Ltd).