Originally published in 1988, the purpose of this book was to explore the interrelations among communication, social cognition and affect. The contributors, selected by the editors, were some of the best known in their fields and they significantly added to the knowledge of this interdisciplinary domain at the time. In late April 1986 the authors met at a conference centre at the University of Kentucky. They presented first drafts of their chapters and exchanged ideas. Out of these interactions came this book, which has a broad interest across several areas of psychology and communication. While answering a number of questions, the authors also posed others for future examination.
Contributors. Preface. 1. Howard E. Sypher, Lewis Donohew and E. Tory HigginsAn Overview of the Roles of Social Cognition and Affect in Communication 2. John A. BarghAutomatic Information Processing: Implications for Communication and Affect 3. Walter H. CrockettSchemas, Affect and Communication 4. C. Douglas McCann and E. Tory HigginsMotivation and Affect in Interpersonal Relations: The Role of Personal Orientations and Discrepancies 5. Howard E. Sypher and Beverly Davenport SypherAffect and Message Generation 6. Charles R. BergerPlanning, Affect and Social Action Generation 7. Richard E. Petty, John T. Cacioppo and Jeff A. Kasmer The Role of Affect in the Elaboration Likelihood Model of Persuasion 8. Dolf ZillmanMood Management: Using Entertainment to Full Advantage 9. Marvin ZuckermanBehavior and Biology: Research on Sensation Seeking and Reactions to the Media 10. Lewis Donohew, Seth Finn and William G. Christ The Nature of News Revisited: The Roles of Affect, Schemas and Cognition 11. John T. Cacioppo, Richard E. lƒ‚