Communication Yearbook 33 [Hardcover]

The Communication Yearbookannuals publish diverse, state-of-the-discipline literature reviews across the field of communication. Sponsored by the International Communication Association, volumes offer insightful descriptions of research as well as reflections on the implications of those findings for other areas of the discipline. Editor Christina S. Beck presents a diverse, international selection of articles that highlight empirical and theoretical intersections in the communication discipline.

A Synthesis of Findings and Theoretical Explanations for the Boomerang Effect in Response to Strategic Messages Sahara Byrneand Philip Sol Hart  A Meta-Analytic Review of the Effects of Adapting Consumer Advertising Appeals to Cultural Values Jos Hornikxand Daniel J. OKeefe  The Role of Computer-Tailoring in the Development of Persuasive Health Communication Messages Seth M. Noar, Nancy Grant Harringtonand Rosalie Shemanski  An Integrative Model of Knowledge Ronald E. Rice, Santa Barbaraand Marni Heinz  Communicating Statistical Risk Information Ulrich Hoffrage, Christine Skubiszand Torsten Reimer  Opening Up the Conversation on Genetics in Families: The Space for Communication Scholars Kathleen Galvinand Lauren H. Grill  Re-Imagining Science, Technology, and Engineering: Communication Perspectives Patrice M. Buzzanell, Lorraine G. Kisselburghand Brenda L. Berkelaar  Organizational and Family Gender Role Reversal: A Cross-Contextual, Communication-Centered Review of the Literature Caryn E. Medved  Discourses of Volunteerism Shiv Ganeshand Kirstie McAllum  Public Interest Media ActilCž