A Companion to Media Studies is a comprehensive collection that brings together new writings by an international team to provide an overview of the theories and methodologies that have produced this most interdisciplinary of fields.
- Tackles a variety of central concepts and controversies, organized into six areas of study: foundations, production, media content, media audiences, effects, and futures
- Provides an accessible point of entry into this expansive and interdisciplinary field
- Includes the writings of renowned media scholars, including McQuail, Schiller, Gallagher, Wartella, and Bryant
- Now available in paperback for the course market.
Notes on Contributors viii
Acknowledgments xiv
Introduction 1
Angharad N. Valdivia
Part I Foundations
1 Feminist Media Perspectives 19
Margaret Gallagher
2 New Horizons for Communication Theory in the New Media Age 40
Denis McQuail
3 From Modernization to Participation: The Past and Future of Development Communication in Media Studies 50
Robert Huesca
4 Tensions between Popular and Alternative Music: R.E.M. as an Artist-Intellectual 72
Robert Sloane
Part II Production
5 Approaches to Media History 93
John Nerone
6 Ethical Issues in Media Production 115
Sharon L. Bracci
7 Digital Capitalism: A Stl³"
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