Competing Globally [Hardcover]

Based on his firsthand experience, Farid Elashmawi has created a concise, valuable primer to 'going global'. 'Competing Globally' gives specific information about entering international markets, negotiating, conducting meetings and presentations, and working with international partners.

'Competing Globally' sheds light on varied business cultures, including those of North America, Europe, Japan, Korea, China, Indonesia, Thailand and the Middle East. Elashmawi uses case studies, anecdotes, social tips, self-tests, and tables to provide important insights into communicating, marketing, and negotiating with organizations outside throughout the world. This book is invaluable to business managers and students who need to enhance their cross-cultural negotiation skills to compete globally.Sailing across business cultures; One on one with Americans; Facing the Japanese salaryman; Competing on the battleground with Koreans; Dealing with Indonesian Paks; Mastering the Thai Wai; Flattering the Arabs; Discovering European Diversity; Looking behind the Chinese facade.
An excellent book that captures the relevant cultural differences and clearly spells out effective ways to handle them. Dr. Elashmawi is without peer at understanding and explaining these differences in practical terms.
Mr. John East, President, Actel Corporation, U.S.A.

An insightful, compelling, and fascinating programmatic approach. Every manager must read Competing Globally.
Professor I. Bhavnani, Chairman, the Wintons Groups, India

Captivating writing stylelucid, informative, exquisite, and truly entertaining. I felt as if I had traveled with the author and shared his experience.
Professor Mohamed El-Assal, San Diego State University

It is refreshing to find a book that focuses on the importance of human contacl#,