Contemporary Radio Programming Strategies [Paperback]

This book, first published in 1990, offers an in-depth analysis of the fundamental beliefs of radio. This refers to the common understanding of what the radio enterprise is  and should be  about: entertainment and information. A major thrust of this book is to arrive at a set of fundamental beliefs about the values and the realities of the radio business in regard to entertainment programming  a set of beliefs that may or may not be right, or forever, but that might at least provide a basis for developing programming strategies. Most other books on radio programming describe the formats and programming that already exist. This one starts with a clean sheet of paper and the question What do listeners really want from radio?

1. An Overview of the Book  Part 1. Radios Arena, Attributes and Audiences  2. Radios Arena  3. Radios Attributes  4. What Radio Audiences Want  Part 2. Formats, Soundscapes and Voices  5. Format Structure and Management  6. The Structure and Appeal of Acoustic Space  7. Air Personality: the Structure of Spoken Gesture  Part 3. Music Programming  8. The Appeals of Radio Music  9. Music Moods Research  10. The Components of a Mood-Evoking Music Progression  11. Factors in MOST  Mood-Oriented Selection Testing  12. Factors in MEMO  Mood-Evoking Music Order  13. Toward MERIT