Corporate Discourse [Hardcover]

Corporate discourse examines business communication practices from a discourse perspective, looking in detail at the ways in which corporations around the world communicate with individuals, with other collective entities and with the world at large. It is concerned with understanding how language works in business contexts and how corporate identity and personal and professional relationships are configured through discourse. Using a range of analytical techniques to examine different forms of textual evidence from companies operating in many sectors, this book maps out current developments in corporate discourse against the complex background of globalization.

Ruth Breeze is Head of the Institute of Modern Languages at the University of Navarra, Spain.

1. What is corporate discourse? \ 2. How can we study corporate discourse? \ 3. How companies communicate with employees \ 4. How companies communicate with investors \ 5. How companies communicate with clients \ 6. How companies communicate with the general public \ 7. Interpreting corporate discourse \ Bibliography \ Index