Cracking the Carbon Code The Key to Sustainable Profits in the New Economy [Hardcover]

Holds critical information that is needed by anyone who wants to understand how to make money from 'green' technology and how to avoid investments that will soon suffer from hidden carbon liabilities. Readers will learn to de-code a crucial component of this new economic driver - carbon credits, the world's first common currency.Acknowledgements Introduction: What is the Carbon Code? The Bodybuilder, the Brit, and the Oilman: A Brief History of the Carbon Code Cracking the Carbon Code Step One: Time Your Carbon Tipping Point Cracking the Carbon Code Step Two: Build a Fence Cracking the Carbon Code Step Three: Cut the Carbon Cracking The Carbon Code Step Four: Manage What Can't Be Cut Cracking The Carbon Code Step Five: Estimate Carbon Resilience Conclusion and Quick Start Guide Reference Guide Glossary Appendix A: Climate Change 101 Appendix B: The United Nations Framework Convention on Climate Change & the Kyoto Protocol Appendix C: Global Cap-and-Trade Carbon Markets 101 Appendix D: States Taking Action on Carbon Sources

In Cracking the Carbon Code, my friend Terry Tamminen provides us with a compelling playbook of how to restore our economic vitality and preserve our environment for generations to come. Businesses can save money and grow markets by reducing their carbon footprints. Governments can create public-private partnerships to invest in low carbon technologies, making schools, public facilities, and fleets into leaders of green building and transportation designs. Together, we can compete with each other to see which company, state, or nation can slash its carbon the most - on the path to reducing greenhouse gases at least 80% by 2050 - not waiting to see who goes first, but racing to the head of the pack. - Arnold Schwarzenegger, Governor of California, 2010, from the Foreword

A healthy environment and strong economy are two sides of the same coin as Terry Tamminen proves in Cracking the Carbon Code. If companies follow hl�