A seminal work on how public opinion is created and shaped, Edward Bernays’s 1923 classicCrystallizing Public Opinionset down the principles that corporations and government have used to influence public attitudes over the past century.
A primer on the then new profession of public relations counsel, Crystallizingelucidates the instruments and techniques that PR professionals use to mold public opinion on behalf of their client's interests. By adapting the ideas that Bernays put forth in this book, governments and advertisers have been able to regiment the mind like the military regiments the body.
The first ever book ever written about the public relations industry, this all-new edition ofCrystallizing Public Opinionfeatures an introduction by Stuart Ewen, author ofPR! A Social History of Spin, All Consuming Images: On the Politics of Style in Contemporary Culture, andCaptains of Consciousness: Advertising and the Social Roots of the Consumer Culture.
Propaganda|Edward|Bernays|9780970312594|13.95|Ig Publishing|Sept 2004&
Public Opinion|Walter|Lippmann&
We will do extensive outreach to the academic market for this title, to let professors know that the book is available in a new edition.
Will advertise this title in Consortium academic catalogs and at displays at conferences
Mark Crispin Miller has a large email list and following, and he will do a lot of promotion for this title.
Will send final copies of the book to select media.Propaganda by Edward Bernays, which was reprinted by Ig in 2004, has sold nearly 30,000 copies, and has become a seminal text, widely taught in colleges across disciplines.
Crystallizing Public Opinion was the first book ever written about public relations and the PR industry, and is a foundational text in this area.
Many professors already teach Crystallizing in their classrolÓ
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