Data Warehousing in Action [Paperback]

Construct and implement a data warehousing plan.

In their efforts to collect information that will give them an edge, many companies have amassed vast amounts of data. Often this data becomes unwieldy and difficult to translate into anything useful. Data warehousing, storing all of this data in a system that allows for rapid retrieval of customized information, is the solution. This book, written by a data warehousing authority, is a step-by-step guide to creating and managing a data warehouse from start to finish, reviewing marketing, technology, and design issues.PLANNING THE DATA WAREHOUSE.
The Fundamentals of Data Warehousing.
Achieving Competitive Advantage: A Review of Typical Applications.
Managing the Data Warehouse Project.
INTEGRATING THE DATA--THE DATA WAREHOUSE INFRASTRUCTURE.
The Data Warehouse Architecture.
Data Warehouse Technology.
Metadata Management.
Data Quality.
EXPLOITING THE DATA--THE DATA WAREHOUSE APPLICATIONS.
Data Access and Exploitation.
Data Mining.
LOOKING TO THE FUTURE--NEXT GENERATION DATA WAREHOUSE.
Future Directions in the First Generation of Data Warehousing.
The Second Generation of Data Warehousing--Reintegration with the Operational Systems.
Appendices.
Index.

Seán Kelly is an author, lecturer, software engineer and international business consultant who has founded a number of separate businesses in the field of customer intelligence and information exploitation. Seán was formerly head of the European business intelligence division of Sybase Inc. and was a founder of the prestigious Data Warehouse network. His groundbreaking book Data Warehousing: The route to mass customization, published by Wiley in the early 1990s, was a major influence on the tide of business intelligence investmenl³D