Defining Media Studies Reflections on the Future of the Field [Paperback]

The last two issues of the 1993 Journal of Communication featured a discipline-wide self-analysis, collecting over fifty essays by giants in the field as well as many up-and-coming scholars. Now available in a single volume for courses in communications theory and practice, this collective reconnaissance of scholarship and research in the field makes a fundamental contribution to understanding the very essence of media studies. Representing a wide range of intellectual perspectives,Defining Media Studiesincorporates the growing presence and significance of such technological media as the computer Net, virtual reality, and fiber optic telecommunication. Maintaining that such leaps in communication now help to define the parameters of media reality, the editors argue that these phenomena must draw the scholarly attention of media studies. The resulting volume of essays emphasizes this shift in the field, presenting insight into interfaces, telecommunications, the Information Society, media economics, imagined communities , and many other issues, both old and new, familiar and not so familiar.

Audiences and Institutions
The Rise and Fall of Audience Research: An Old Story With a New Ending,Sonia M. Livingstone
Active Audience Theory: Pendulums and Pitfalls,David Morley
Problems and Potentials of Historical Reception Studies,Klaus Bruhn Jensen
Reopening the Black Box: Toward a Limited Effects Theory,Herbert J. Gans
Realism and Romance: The Study of Media Effects,Gaye Tuchman
Revealing the Black Box: Information Processing and Media Effects,Seth Geiger and John Newhagen
Framing: Toward Clarification of a Fractured Paradigm,Robert M. Entman
Communication Research in the Design of Communication Interfaces and Systems,Frank Biocca
The Future of Political Communication Research: A Japanese Perspective,Ito Youichi
Has Communication l%