The Definitive Guide to Magento [Paperback]

This book takes a comprehensive look at Magento, a robust and flexible e-commerce platform built on the Zend framework. With more than 750,000 downloads, Magento is the fastest growing open source e-commerce solution. This book walks you through all of the steps necessary to build a fully functional Magento-based web site. It also includes information on managing products, customers, and orders. This book is directed at web site designers and developers, but will also be extremely useful for business owners who have web sites built on the Magento platform.

• Introduces you to Magento, the fastest-growing open-source e-commerce platform
• Demonstrates how to configure and use Magento
• Covers how to customize Magento and develop extensions for the Magento platform

The Definitive Guide to Magento describes how to build an e-commerce site, while instructing more experienced developers on ways to customize Magentos features. Businesses and individuals alike will value this guide to the top open source e-commerce platform.

The Definitive Guide to Magento takes a comprehensive look at Magento, a robust and flexible- commerce platform built on the Zend framework. With more than 750,000 downloads, Magento is the fastest-growing open source e-commerce solution. This book walks you through all the steps of building a fully functional Magento-based web site. It also includes information on managing products, customers, and orders. This book is meant to be a desktop reference when working with Magento. Not only does it take a look into some of the finer points of Magento (including walkthroughs of the public and administrative interfaces, and modifying the default Magento theme) but we also included a comprehensive API reference for developers looking to extend Magento beyond its basic functionality. Who This Book Is For This book has two primary audiences.l3!