Creating a successful strategy, and the process of strategic thinking, is key to the growth plans of all businesses. But how do business leaders engage with, define and manage this process? And what do today's most successful CEOs consider to be the key components of creating a successful strategy? Using unique and original interviews with 6 top business leaders, Tony Grundy examines the key components of successful strategizing, from analysis versus synthesis, competitive strategy, economic values, and overcoming strategic constraints. Using examples from the manufacturing, retailing, services and trading industries, the book provides a strategy system for every business leader, and helps managers to develop and implement a winning strategy for their organization.Using original case studies from top organisations,Demystifying Strategic Thinkingprovides a unique insight into what successful CEOs actually think about Strategy and about Strategic Thinking as a process - examining its challenges, opportunities and successes.* Offers unique insights into the strategies of leading CEOs from Jacqueline Gold to Simon Calver; * Provides relevant and original case studies to explain the strategic process, such as Disney buying Marvel; * Gives business leaders the knowledge and processes they need to understand the benefits of strategic thinking and create a stronger, more successful business strategy.** Chapter - 01: Why strategic thinking really matters; ** Chapter - 02: Moonpig; ** Chapter - 03: APIL; ** Chapter - 04: Samaritans; ** Chapter - 05: Virgin Galactic; ** Chapter - 06: Simplyhealth; ** Chapter - 07: International Paralympic Committee; ** Chapter - 08: Integrating important strategic thinking themes; ** Chapter - 09: Concluding lessons; ** Chapter - 10: Strategic thinking: visioningDr Tony Grundyis an internationally experienced, independent strategy consultant working with major corporations and organizations of all kinds of sizes. His cliel#)