Destination Marketing An international perspective [Hardcover]

This book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical representation. The contributors examine new methods and marketing approaches used within the field through a combination of theoretical and practical approaches. With discussions of topics including image, branding, attractions and competitiveness, the chapters in this volume offer new insight into contemporary developments such as medical tourism, Islamic tourism and film-induced tourism. Presenting detailed findings and a range of methodologies, ranging from surveys to travel writings and ethnography, this book will be of interest to students, scholars and practitioners in the fields of tourism and marketing.

Introduction Metin Kozak, Nazmi KozakPART I  DESTINATION IMAGE 1. A Study of the Role of Country Image in Destination Image Yin Teng Chew, Siti Aqilah Binte Jahari2. Lake-destination Image Attributes: A Neural Network Content Analysis Ana Isabel Rodrigues, Ant?nia Correia, Metin Kozak3. Literature Creation of Tourist Imaginary Yang Zhang, Yi-Wei Xiao4. Travel Writings and Destination Image Sabrina Meneghello, Federica Montaguti5. Affective component of the destination image: A computerised analysis Estela Marine-Roig, Salvador Anton Clav?PART II  DESTINATION BRANDING 6. Shaping Collaboration in Tourism: Thuggery in a Destination Branding ProcessCarlos Larreategui Nardi, Giuseppe Marzano, Gonzalo Mendieta7. Revealing Internal Stakeholders Perceptions of Developing Brand Alexandria Sally Khalil, Osama Ibrahim8. Rebranding Components towards Developing a Tourism DestinationNurliana Jafar9. Analysingls