Development Communication Reframing the Role of the Media [Paperback]

• Offers a complete introduction to the history of development communication - the process of systematically intervening with either media or education in order to promote positive social change
• Discusses the major approaches and theories in development communication, including educational issues of training, literacy, schooling, and use of media from print and radio to video and the internet
• Explores the role of NGOs, the CNN Effect, and the power of grass-roots movements and 'bottom-up' approaches that challenge the status quo in global media

Notes on Contributors.

Preface.

1. Introduction to Development Communication (Thomas L. McPhail, University of Missouri-St. Lewis).

2. Major Theories Following Modernization (Thomas L. McPhail, University of Missouri-St. Lewis).

3. United Nations and Specialized Agencies (Thomas L. McPhail, University of Missouri-St. Lewis).

4. The Roles of Non-Governmental Organizations (NGOs) (Thomas L. McPhail, University of Missouri-St. Lewis).

5. Differing Views of World Culture (Thomas L. McPhail, University of Missouri-St. Lewis).

6. A Framework for Conceptualizing Technology in Development (Renée Houston, University of Puget Sound and Michele H. Jackson, University of Colorado and Boulder).

7. The Global Digital Divide (Mitchell F. Rice, Texas A&M University).

8. Feminism in a Post-Development Age (Luz Estella Porras, University of Oregon and H. Leslie Steeves, University of Oregon).

9. Sonagachi Project: A Case Study Set in India (Satarupa Dal£6