Digital Design A Critical Introduction [Hardcover]

Digital Design: A Critical Introductionprovides a much-needed new perspective on designing with digital media. Linking ideas from media theory, generative design and creativity with examples from nature, art, architecture, industrial design, websites, animation and games, it addresses some fundamental questions about creative design with digital media.

Featuring original material based on the authors' own research, the book argues that the recognition and understanding of the interplay of the two apparently opposing concepts of rules and contingency supports original thinking, creativity and innovation.

Going beyond existing texts on the subject,Digital Designis an accessible primer whose innovative approach transcends the analysis of individual subfields - such as animation, games and website design - yet offers practical help within all of them.

Dean Brutonis an artist leading the Digital Arts Program at the School of Arts and Social Sciences, Southern Cross University, Australia. He is author ofRecollections: The Contemporary Art Society of South Australia 1943-86.

Antony Radfordis an urban designer and Emeritus Professor of Architecture at the University of Adelaide, Australia. He is co-author ofCADD Made Easy, Knowledge-Based Design Systems, Understanding Sustainable Architecture,andDesign by Optimization in Architecture, Building and Construction.