The Discourse of Online Consumer Reviews [Paperback]

The Discourse of Online Reviewsis the first book to provide an account of the discursive, pragmatic and rhetorical features of this rapidly growing form of technologically-mediated communication. Examining a corpus of over 1,000 consumer reviews, Camilla V?squez explores many of the discourse features that are characteristic of this new, user-generated, computer-mediated and primarily text-based genre. She investigates the language used by reviewers as they forge connections with their audiences to draw them into their stories, as they construct their expertise and authority on various subjects and as they evaluate and assess their consumer experiences. She also demonstrates how reviewers display their awareness about emerging conventions of the very genre in which they are participating.

This book adopts an eclectic approach to the analysis of discourse, and explores topics such as evaluation, identity and intertextuality as they occur in online reviews of hotels, restaurants, recipes, films and other consumer products.

Camilla V?squezis an Associate Professor of Applied Linguistics at the University of South Florida, USA.

Vasquez analyzed 1,000 reviews of hotels, restaurants, movies, consumer products and recipes from five sites: Yelp, TripAdvisor, Amazon, Epicurious and Netflix. As she explains in the new scholarly book&the patterns in reviews reveal insights about the state of the English language and the mind of the modern consumer. Michael Erard,The New York Times

This book has several strengths. First, it provides a congregational site for linguistics, media/digital studies and business communication studies with a series of exemplary analyses of online review texts ... V?squez effectively explores the wide range of possibilities of approaching the online discourses of customer reviews, demonstrating the feasibility of working with data from a multi-dimensional perspective ... Thus, this work is a worthwhl#*