The Drivers of Wearable Device Usage Practice and Perspectives [Hardcover]

Thisbook collects multiple research articles studying the factors influencing wearabledevice usage. Based on multiple empirical studies, which research differentkinds of wearable devices such as smartwatches, activity trackers, andsmartglasses, potential drivers of wearable device usage are identified andevaluated. Overall, the book provides novel and important insights for bothpractitioners and academics, highlights their various practical implicationsfor the development and marketing of wearable devices and offers outlooks onfurther research directions.TheInfluence of Subjective Norm on the Usage of Smartglasses.- DoesPerceived Health Risk Influence Smartglasses Usage?.- ThePotential Influence of Privacy Risk on Activity Tracker Usage: A Study.- AnAnalysis of the Potential Influence of Privacy Risk on Neuroheadset Usage.- SuccessComes to Those Who Are Successful: The Influence of Past Product ExpectationConfirmation on Smartwatch Usage.- HowDesign Influences Headphone Usage.Claus-Peter H. Ernst is a professor of information systems and business administration in Frankfurt am Main. He obtained his PhD in business administration at Johannes Gutenberg University Mainz, Germany under the supervision of Prof. Dr. Franz Rothlauf.This book collects multiple research articles studying the factors influencing wearable device usage. Based on multiple empirical studies, which research different kinds of wearable devices such as smartwatches, activity trackers, and smartglasses, potential drivers of wearable device usage are identified and evaluated. Overall, the book provides novel and important insights for both practitioners and academics, highlights their various practical implications for the development and marketing of wearable devices and offers outlooks on further research directions.Presents a comprehensive overview of the multiple factors influencing wearable device usage
Offers researchers a well-founded basis lS8