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Dynamics of Competitive Advantage and Consumer Perception in Social Marketing [Hardcover]

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Category: Books (Business & Economics)
Author: Kapoor, Avinash
Author: Kapoor, Avinash
ISBN-10: 1466644303
ISBN-10: 1466644303
ISBN-13: 9781466644304
ISBN-13: 9781466644304
Publisher: IGI Global
Publisher: IGI Global
Pages: 247
Pages: 247
Binding: Hardcover
Binding: Hardcover
Pub Date: 01-Jan-2013
Pub Date: 01-Jan-2013
SKU: 1466644303-11-MPOD
SKU: 1466644303-11-MPOD
Item ID: 101256386
List Price: $175.00

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Although social marketing is generally associated with communication activities and mass media, there exists a broader scope of social marketing that utilizes a systematic approach to defining concepts, behaviors, and products for promotion and distribution.