The Economic Implications of Advertising (RLE Advertising) [Paperback]

Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertising, examines the effect of advertising on the Canadian economy, on business, the consumer, costs and prices, productivity, competition, employment, social welfare and economic growth. The Economic Implications of Advertisingprovides a valuable insight into a little-studied area of advertising, and will be of great interest to students of the industry everywhere.

First published in 1967.

Introduction.  1. Definition  2. Advantages  3. Disadvantages  4. Expenditures  5. Comparison  6. Stability  7. Productivity  8. Quality  9. Innovation  10. Investment  11. Consumer  12. Costs  13. Payment  14. Inflation  15. Competition  16. Tax  17. Findings  18. Implications.  Appendix.  Index.