E-learning Strategies How to Get Implementation and Delivery Right First Time [Hardcover]

As more than 90% of spending on the Internet comes from brick and mortar companies it is these operations that will form the client base for e-learning. This book shows those companies how to get e-learning implementation right first time. Don Morisson explores and explains the whole implementation continuum - strategy, vendor selection, technology, implementation, culture change, content development and delivery. Most importantly he stresses that the success or failure of an e-learning initiative is directly related to the underlying strategic thinking. Written for a more mature, second generation e-learning market the book provides a practitioner's handbook to both guide the novice and inform the veteran.
* Focuses on the reader's needs
* Focuses on the strategic issues of e-learning
* Informed by key business drivers
* Supported and endorsed by PWC
Readership: Senior managers including CEOs, CIOs, CLOs, HR Directors, middle management responsible for implementing and/or delivering e-learning, consultantsIntroduction.

Part I: E-Learning Primer.

Chapter 1: Defining Terms:Get Comfortable with E-Learning.

Chapter 2: The New Learning Landscape:E-Learning Is Here to Stay.

Chapter 3: ROI, Metrics, And Evaluation:How Can We Tell If We're Getting It Right?

Chapter 4: The E-Learning Cycle:Once Is Not Enough.

Part II: Learning Strategy.

Chapter 5: Business Drivers:The Real Reasons for Implementing E-Learning.

Chapter 6: E-Learning Strategy:Dramatically Improve Your Chance of Success.

Part III: Implementation.

Chapter 7: The Project Team:Who You Need … What They Do.

Chapter 8: Infrastructure:Denial Isn't an Option.

Chapter 9: Vendor Relationships:Good Partners Help You Learn and Move Fast.&ll³D