Electronic Markets Benefits, Costs and Risks [Hardcover]

This book examines?the developments in electronic markets in relation to three key areas: online retailing, electronic collaboration and electronic marketplaces. Each chapter is authored by leaders in their field providing cutting edge perspectives on how to take advantage of electronic markets.Online Retailing, Electronic Marketplaces and Electronic Collaboration;? S.Standing SECTION 1: ONLINE RETAILING Matching E-tailing Strategies to Customers' Behavior: Three Levels of Interaction;? B.Florenthal ?& A.Shoham The Customer Perspective of E-Service Quality: An Empirical Study;? S.Swaid ?& R.Wigand Consumer Value within a Click-and-Mortar Construct;? P.McElhone ?& A.Yacyshyn A Framework of Two Tiers to Enhance Trust in Recommender Systems;? A.Noy ?& Y.Dan-Gur SECTION 2: KNOWLEDGE SHARING AND ELECTRONIC COLLABORATION Barriers to Electronic Clustering;? H.Cripps Assessing the Value of Knowledge: A Knowledge Market Perspective;? A.Parssian ?& S.Standing SECTION 3: ELECTRONIC MARKETPLACES AND PORTALS The Relationship Between Electronic Marketplace Strategy and Structure;? S.Standing ?& C.Standing The Use and Perception of E-marketplaces: An Institutional Perspective;? S.Standing, I.Sims & C.Standing Designing Community into an E-Marketplace;? R.Stockdale The Role of Trust in the Success and Failure of Regional Internet Community Portals in Promoting SME e-Commerce Adoption;? D.GengatharenDr HELEN CRIPPS Lecturer in the School of Marketing Tourism and Leisure at Edith Cowan University, AustraliaYUVAL DAN-GUR PHd Student, University of Haifa, IsraelBELA FLORENTHAL is Assistant Professor of Marketing, College of Business, Butler University, USADENISE E GENGATHAREN is currently teaching in MIS and Project Management at the School of Management, Edith Cowan University, AustraliaDR. PAUL MCELHONE is the Executive Director of the School of Retailing at the University of Alberta, USAAVI NOY PhD, is a Researcher and an Adjunct Instructor at the Universlãp