Poorly designed employee surveys frustrate participants, analysts, and executives and can end up doing more harm than good. Alec Levenson offers sensible, practical ways to make them more useful and accurate and counters a number of unhelpful but common practices. He provides specific advice for ensuring that the purpose and desired outcomes of surveys are clear, the questions are designed to provide the most relevant and accurate data, and the results are actionable. He also looks at a wealth of specific issues, such as the best benchmarking practices, the benefits of multivariate modeling for analyzing results, the linking of survey data with performance data, the best ways to measure employee engagement, the pros and cons of respondent anonymity, and much more.Introduction: A Roadmap to Effective Employee Surveys
Part 1: Strategy, goals and objectives 1. Goals: Define a clear survey purpose 2. Objectives: The pros and cons of focusing on employee engagement 3. Methods: Match the measurement to the processes, roles and teams
Part 2: Design and delivery 4. Good Survey Practices: Don’t reinvent the wheel 5. Anonymity vs. Insights: Confidentiality and organizational data matching
Part 3: Analysis, interpretation and action taking 6. KISS: The power and pitfalls of simplicity 7. The Big Picture: What, how, why and who of statistical modeling 8. Reaching Conclusions: Benchmarking and statistical vs. meaningful differences 9. Moving forward: Reporting and taking action Resources References Index About the author “From survey design to actionable analysis, this is exactly the resource I would recommend to anyone launching an employee measurement strategy.” —Caroline Leach, Vice President, Communications, DIRECTV
“Before your organization embarks on another employee survey, read Dr. Levenson’s book. Your results willl£–