This volume is based on the recognition that heritage is popular and popular culture is now readily transformed into heritage whose meanings and myths reshape social life and political and economic realities as well as re-make tradition. The papers in this volume consider: What does popular heritage look like? To whom does it speak? Is it active in dissolving class and cultural boundaries or just in reproducing new ones? How do societies manage a heritage that is fluid, immediate and that straddles extremes of serious conflict and hedonistic frivolity? When/under what circumstances is the creation and expression of new cultural forms popular culture capable of being transformed into heritage?.
Chapter 1: Mass, Modern and Mine: Heritage and Popular Culture
Mike Robinson and Helaine Silverman.- Chapter 2: When Popular Religion Becomes Elite Heritage: Tensions and Transformations at the Shrine of St. Padre Pio of Pietrelcina
Michael A. Di Giovine.- Chapter 3: Experiencing Intangible Heritage on the Byway: The Mississippi Blues Trail and the Virginia Crooked Road
Paul Hardin Kapp.- Chapter 4: Material Falsehoods: Living a Lie at This Old Fort
Robert Pahre.- Chapter 5: Women, Tourism, and the Visual Narrative of Interwar Tourism in the American Southwest
Joy Sperling.- Chapter 6: Deploying Heritage to Solve Todays Dilemmas: The Swedes of Rockford, Illinois
Lynne M. Dearborn.- Chapter 7: From Co-op to Conglomerate: Quality Courts, World War II, and the Commodification of Travel
John Presley.- Chapter 8: Branding Peru: Cultural Heritage and Popular Culture in the Marketing Strategy of PromPer?
Helaine Silverman.- Chapter 9: Parodying Heritage Tourism
Richard W. Hallett.- Chapter 10: Contemporizing Kensington: Popular Culture and the Enchanted Palace Exhibit
Caitlin Carsló