Energize Growth Now The Marketing Guide to a Wealthy Company [Hardcover]

A strategy and marketing guide for growth companies

Growth at any price can be exhausting for B-2-B companies and professional service providers who want to win more clients. Many entrepreneurs watch their bank accounts grow, but sacrifice too much in the process. Since 2001, wealth has taken on a whole new meaning. In this tell-all marketing guidebook, Lisa Nirell reveals a contemporary, contrarian, and field-tested view of marketing and planning. Successful growth and exit planning aren't about maximizing revenues or launching Internet marketing campaigns. Instead, they're about creating a compelling vision of the future, winning clients' hearts and minds, and defining the wealth quotient in a holistic way. This practical, real-world guide shows readers how to develop a strategic marketing plan that really works–and avoid the attitudes that sabotage great ideas.

Foreword by Guy Kawasaki xiii

Plug In xvii

Accolades and Gratitude xxvii

1 Running on Empty 1

Ever wonder why you're feeling drained—even though your company appears successful on the outside? Hear a story that may just sound similar to your own.

2 Brains, Beliefs, and Growth Blunders 9

There are two main reasons why businesses fail—lack of a written plan and our limiting beliefs. What are the most common limiting beliefs? What is the medical evidence that our beliefs and written plans determine our outcomes?

3 Say No to the Good, and Yes to the Great 29

Today's time crunch can destroy our life force as business owners. Here is a guide to prioritize your activities and focus on what you do best.

4 Increase Your Wealth Quotient 47

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