Entertainment-Education and Social Change History, Research, and Practice [Paperback]

Entertainment-Education and Social Changeintroduces readers to entertainment-education (E-E) literature from multiple perspectives. This distinctive collection covers the history of entertainment-education, its applications in the United States and throughout the world, the multiple communication theories that bear on E-E, and a range of research methods for studying the effects of E-E interventions. The editors include commentary and insights from prominent E-E theoreticians, practitioners, activists, and researchers, representing a wide range of nationalities and theoretical orientations.


Examples of effective E-E designs and applications, as well as an agenda for future E-E initiatives and campaigns, make this work a useful volume for scholars, educators, and practitioners in entertainment media studies, behavior change communications, public health, psychology, social work, and other arenas concerned with strategies for social change. It will be an invaluable resource book for members of governmental and non-profit agencies, public health and development professionals, and social activists.
Contents: Preface. Part I: History and Theory.A. Singhal, E.M. Rogers,The Status of Entertainment-Education Worldwide. D. Poindexter,A History of Entertainment-Education, 1958-2000. P.T. Poitrow, E. de Fossard,Entertainment-Education as a Public Health Intervention. M. Sabido,The Origins of Entertainment-Education. A. Bandura,Social Cognitive Theory for Personal and Social Change by Enabling Media. W.J. Brown, B.P. Fraser,Celebrity Identification in Entertainment-Education. S. Sood, T. Menard, K. Witte,The Theory Behind Entertainment-Education. Part II: Research and Implementation.S. Usdin, A. Singhal, T. Shongwe, S. Goldstein, A. Shabalala,No Short Cuts in Entertainmentlc,