Envisioning the Survey Interview of the Future [Hardcover]

This book is an excellent introduction to some brave new technologies . . . and their possible impacts on the way surveys might be conducted. Anyone interested in the future of survey methodology should read this book. -Norman M. Bradburn, PhD, National Opinion Research Center, University of Chicago

Envisioning the Survey Interview of the Future gathers some of the brightest minds in alternative methods of gathering self-report data, with an eye toward the future self-report sample survey. Conrad and Schober, by assembling a group of talented survey researchers and creative inventors of new software-based tools to gather information from human subjects, have created a volume of importance to all interested in imagining future ways of interviewing. -Robert M. Groves, PhD, Survey Research Center, University of Michigan

This collaboration provides extensive insight into the impact of communication technology on survey research

As previously unimaginable communication technologies rapidly become commonplace, survey researchers are presented with both opportunities and obstacles when collecting and interpreting data based on human response. Envisioning the Survey Interview of the Future explores the increasing influence of emerging technologies on the data collection process and, in particular, self-report data collection in interviews, providing the key principles for using these new modes of communication.

With contributions written by leading researchers in the fields of survey methodology and communication technology, this compilation integrates the use of modern technological developments with established social science theory. The book familiarizes readers with these new modes of communication by discussing the challenges to accuracy, legitimacy, and confidentiality that researchers must anticipate while collecting data,lSÀ