European Media in the Digital Age Analysis and Approaches [Paperback]

This introductory textbook for Media and Communication Studies students is designed to encourage observation and evaluation of the European media in the digital age, enabling students to grasp key concepts and gain a broad and clear overview of the area. It also introduces the principal debates, developments (legislative, commercial, political and technological) and issues shaping the European media today, and examines in depth the mass media, digital media, the internet and new media policy. Understanding today’s media scene from print to audiovisual needs a wider view and this book helps make comprehensible the European media within a broader global media landscape.

The text is pedagogically rich and explores a variety of approaches to help the reader gain a better understanding of the European media world. Students are encouraged to start thinking about statistics, relating this to economics, analysing regulations, and combining media theories with theories of European Union integration.  The book also includes the use of case studies, illustrations, summaries, critical reflections and directions to wider reading. 

The European Media in the Digital Ageis recommended for all Media Studies students and is also of key interest to students of Politics and Policy, Business Studies, International Studies and European Studies

1. The EU and the media - EU media policy and globalisation  Inroduction: the EU and the media in the 21st century.  The EU, globalisation and media.  The EU and localisation.  Glocalisation.  The EU and Europanisation.  Defining and understanding the EU.  Europe and the EU: contexts for media policy.  The EU institutions, policy-making and the media.  The structure of the EU.  Other direct and indirect pressureslór