Events and Festivals Current Trends and Issues [Paperback]

Events and Festivals have an increasingly vital role in our leisure lifestyles. We recognise them as part of our lives. For some, of they are a very significant part of our lives.

The network of festivals and events that either adorn the world now, or are planned for the future, can both serve to motivate new visits as well as enhance the lives of the people who live in  or near  the host area. They are also dynamos of cultural development, of sport knowledge and excellence and sophisticated consumption. Such dynamic outputs require dynamic inputs. This book looks at different event and festival cases and forwards separate and current managerial implications and responses to these, with reference to the UK, America and Australia.

Both up-to-date and forward thinking, the managerial themes addressed are: Creative Management, Festival and Event audience development, Culture and Community, Event and Festival evaluation. Festival and event types include sport events, art festivals, community events, live music and culinary extravaganza.

This book was previously published as a special issue of Managing Leisure: An International Journal.

1. Events and festivals: Current trends and issues  Martin Robertson, Donna Chambersand Elspeth Frew  2. Audience development in the arts: A case study of chamber music  Maxine Barlowand Simon Shibli  3. Never Let Me Down Again: Loyal customer attitudes towards ticket distribution channels for live music events: a netnographic exploration of the US leg of the Depeche Mode 200506 World Tour  Zuleika Beavenand Chantal Laws  4. Glasgows Winter Festival: Can cultural leadership serve the common good?  Malcolm Foleyand Gayle McPherson  5. Mentoring volunteer festivlC{