Exploring Media Culture A Guide [Paperback]

This unique textbook provides a fresh interpretation of media analysis and cultural studies. Each chapter focuses on a particular aspect of American popular culture - including Hollywood cinema, presidential elections and the Super Bowl - to demystify complex concepts such as ritual, postmodernism and political economy. This use of popular culture texts, narratives and interpretations will enable readers to understand more about this important yet esoteric debate.

Exploring Media Culture synthesizes a wealth of information and research and presents this in an engaging and accessible format.

This unique textbook provides a fresh interpretation of media analysis and cultural studies. Each chapter focuses on a particular aspect of American popular culture - including Hollywood cinema, presidential elections and the Super Bowl - to demystify complex concepts such as ritual, postmodernism and political economy. This use of popular culture texts, narratives and interpretations will enable readers to understand more about this important yet esoteric debate.

Exploring Media Culture synthesizes a wealth of information and research and presents this in an engaging and accessible format.

Introduction
A Guidebook for Media Study
Culture, Media, and Identity
My Music
Ritual Participation
Towards an Ethnography of Fans, Hackers, and Jumpers
Reception Theory
Sex, Violence, and (Ms)Interpreting Madonna
Textual Analysis
Light against Darkness in Disney and <i>Film Noir</i>
Production/Hegemony
`And the Winner Is... Hollywood!'
Gender Analysis
Patriarchy, Film Females, and The Piano
Historical/Ethical Interpretation
Reconstructing The Quiz Show Scandal