Fashion Buying [Paperback]

Fashion buying, a key component in fashion retailing, is second only to design as a career option for fashion graduates. The buyer has a central role in influencing what consumers choose to wear and in determining whether a fashion retailing company succeeds or fails. Buying is a multi-faceted job, which typically involves fashion forecasting, range-planning, garment sourcing and budgeting.

This comprehensive textbook describes the buying cycle, buying for stores and mail order and how to start a career in fashion buying. A glossary of buying terminology, as well as input from fashion buyers currently working for major companies, give a clear insight into this exciting and challenging role.

The new edition has been revised throughout, includes more emphasis on buying for the internet, and all the interviews have been updated or replaced.

Acknowledgements .

Preface.

1 Introduction .

What do fashion buyers do?.

Fashion market levels.

2 The Role of the Fashion Buyer .

Qualities of a successful buyer.

Liaising with suppliers.

Negotiation.

Liaising with internal departments.

Management skills.

Summary.

3 The Buying Cycle .

Review of current season’s sales and budget planning.

Comparative shopping.

Directional shopping.

Range planning and selection.

Critical paths for product development, production and delivery.

Summary.

4 Predicting Fashion Trends .

Sources of fashion forecasting information.

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