Fashion and the Consumer [Paperback]

This text introduces important concepts related to the consumption of fashion and clothing to beginning students. Designed to support teaching and learning, this book looks at the cultural and economic significance of the global fashion industry.

Beginning with an historical overview of fashion consumption, the book then provides an analysis of both rational normative consumer decision-making as well as hedonic and alternative consumption patterns. It concludes with a look at ethical decision-making and social responsibility concerning design, production, and consumption.

Each chapter contain definitions of the key concepts, overviews of the relevant theories, case studies, summary sections, a listing of key terms, questions for discussion, and assignments for class use.

Combining insights and perspectives from a wide range of disciplinary approaches, including fashion, cultural studies, sociology, and business, this book will be of interest to students on a variety of courses studying consumer behavior.

Jennifer Yurchisinis Assistant Professor at the Department of Consumer, Apparel, and Retail Studies, University of North Carolina at Greensboro.
Kim K. P. Johnsonis a Professor in the Retail Merchandising Program at the University of Minnesota.

This book offers an accessible introduction to fashion consumption that considers both normative and alternative fashion consumption. In addition, it looks at cultural and social influences on consumer behavior, as well as issues connected with disposal and sustainability.

Introduction * 1. What is Fashion Consumption? * 2. Historical Overview of Fashion Consumption * 3. Normative Fashion Consumer Decision-Making * 4. Individual and Cultural/Social Influences on Fashion Consumer Decision-Making * 5. Using and Disposing of Fashion Products * 6. Non-normative Fashion Consumption * 7. Social Responsibility Related to Fashion Consumption * Conclusion * Subject Index