The Fundraising Feasibility Study It's Not About the Money [Hardcover]

The Fundraising Feasibility Study

It's Not About the Money

This in-depth and accessible collection of essays by fundraising experts goes a long way in demystifying the capital campaign feasibility study. . . . It is a must read for administrators and trustees of any charitable organization considering embarking on a capital campaign.
-John Bloom, Director-Advisory Services
RSF Innovations in Social Finance

At last, a book that tells all about a pre-campaign development planning study (aka feasibility study). From the role of the organization and its board to the role of the consultant and development staff, this book documents how readiness is the path to success . . . . If you've always wondered how conclusions are drawn, findings explained, and recommendations developed, read this book. It's all here.
-James M. Greenfield, ACFRE, FHP,
author, Fund Raising: Evaluating and Managing the Fund Development Process and Fundraising Fundamentals and editor, The Nonprofit Handbook: Fund Raising, Third Edition

The Fundraising Feasibility Study provides fundamental information on one of the most important, if little understood, elements of successful fundraising. Written by a cadre of the most experienced and knowledgeable professionals in the field, it offers insights and useful information that will be valuable to practitioners and scholars alike.
-James P. Gelatt, PHD,
Professor, Graduate School of Management & Technology
University of Maryland University College

ABOUT THE EDITOR XV

ABOUT THE AUTHORS XVII

PREFACE XXI

CHAPTER 1 Stepping Up to the Challenge—Philanthropic Program Effectiveness 1
Martin L. Novom, CF RE

Important Trends 1