The Future of the Multinational Company [Hardcover]

Recent Events -from September 11, to the anti-globalization protests to the collapse of the high-tech boom have accentuated the sense that the global economy is moving into uncharted waters Bringing together the leading authorities on globalization and international business The Future of the Multinational Company looks ahead to the new challenges facing multinational firms and predicts what the multinational company will look like in ten years time.

• Brings together the leading authorities in the field of global / international busi-ness.
• Accademically rigourous but accessible ·
• Addresses a topic of concern to practitioners and academics alike

Introduction (Julian Birkinshaw, Sumantra Ghoshal, Costas Markides, John Stopford, George Yip).

SECTION 1: RIVAL STATES, RIVAL FIRMS.

Chapter 1: The (A)Political Multinational: State-Firm Rivalry Revisited (Louis Turner).

Chapter 2: The moral response to capitalism: Can we learn from the Victorians?(John Dunning).

Chapter 3: The multi-home based multinational: combining global competitiveness and local innovativeness (Örjan Sölvell).

Chapter 4: Regional multinationals: The location-bound drivers of global strategy (Alan Rugman and Alain Verbeke).

SECTION 2: MANAGING THE MULTINATIONAL ENTERPRISE.

Chapter 5: The evolving multinational: Strategy and structure in Latin American operations, 1990-2000  (Jose de la Torre, Jose Paulo Esperanca and Jon Martinez).

Chapter 6: Risk and the dynamics of globalisation  (Don Lessard).

Chapter 7: The global OEM: The tral#!