Globalizing Beauty Consumerism and Body Aesthetics in the Twentieth Century [Hardcover]

This volume aims to advance our understanding of beauty's role in modern consumer societies by bringing together fresh scholarship that addresses a common set of questions from a variety of disciplinary perspectives, including especially history, but also black studies, women's studies, German studies, sociology, and anthropology.Introduction: 'It Makes Princes of Those Who Have It': Beauty and Consumerism in the Twentieth Century; Hartmut Berghoff and Thomas K?hne PART I: BASIC DEVELOPMENTS AND KEY PROBLEMS 1. The Global and the Local in the Beauty Industry: A Historical Perspective; Geoffrey Jones 2. Consuming Bodies: The Commodification and Technification of Slenderness in the Twentieth Century; Ulrike Thoms 3. Medial Beauty: Three Sociological Theses on Late Modern Body Aesthetics; Michael R. M?ller and Anne Sonnenmoser 4. The Harm in Beauty: Toni Morrison's Revisions of Racialized Traditional Theories of Aesthetics in The Bluest Eye; Althea Tait 5. Queer Beauty: Image and Acceptance in the Expanded Public Sphere; Jennifer V. Evans PART II: COSMOPOLITAN ATTEMPTS IN INTERWAR EUROPE 6. Miss Germany, Miss Europe, Miss Universe: Beauty Pageants in the Popular Media of the Weimar Republic; Mila Ganeva 7. Recognition for the 'Beautiful Jewess': Beauty Queens Crowned by Modern Jewish Print Media; Kerry Wallach 8. The Rise of Fashion Forecasting and Fashion Public Relations, 1920 1940: The History of Tob? and Bernays; V?ronique Pouillard 9. 'The Beauty Soap of Film Stars': Lux Toilet Soap, Star Endorsements, and Building a Global Beauty Brand; Christina Burr 10. Beauty, Cosmetics, and Vernacular Ethnology in Weimar and Nazi Germany; Uta G. Poiger PART III: APPROPRIATIONS AND AGENCY IN AFRICA AND ASIA 11. Contesting Beauty Concepts in Precolonial and Colonial Kenya: Hierarchy, Resistance, and Identity; Christiane Reichart-Burikukiye 12. Imported Surgeries? Accounting for the Rise of Tehran's Nose-Job Industry; Sara Lenehan 13. Embodying Modernity: The Thrills and Ills ofl-