Green Business, Green Values, and Sustainability [Paperback]

Today greenness is goodness; non-greenness is not an option. It is therefore critical to advance thinking on why and how business, consumers and policy makers can contribute to the goal of sustainable global wealth creation. This volume analyzes the strategic sustainability issues confronting contemporary business, and explores the transformation in values, strategies, and practices needed by modern businesses to attain sustainable business. It is is developed from a Global Business Symposium organized by the Centre for International Business and Management (CIBAM) at Cambridge University in February 2009, which brought together leading academics, scientists and engineers, government leaders, and business executives to consider the transformation in business values and strategies implicit in sustainability. Green Business, Green Values and Sustainabilityoffers a concise and definitive book on the green transformation of business in major sectors including government, finance, energy, and retail. Different solutions to sustainability are explored including ethical approaches, alternative environmental strategies, corporate responsibility, and carbon reductions.

@contents:1. CIBAM and the Symposium on Green Business and Green Values. Christos N. Pitelis  2. Humans: Then, Now, and Looking Ahead. Sir Crispin Tickell  3. The End of Gucci Capitalism. Noreena Hertz  4. The Energy Challenge. Edward Hyams  5. Economizing, Innovating, and Economic Sustainability: A Business School Perspective. Christos N. Pitelis and Jochen Runde  6. Green Values In Communities: How and Why to Engage Individuals with Decarbonisation Targets. Michael Pollitt  7. Green Business and Green Values: A Perspective from Government. Elizabeth Anastasi  8. Sustainabill#t