Growth Management Two Hats are Better than One [Hardcover]

Successful people and companies do two things at the same time: they are efficient day to day and they see great new opportunities. They use different styles of thinking and management to deliver cash today, and sustainable growth tomorrow. Wearing Two Hats is essential to business: but how and when to wear each one?Foreword Section 1 The Business Perspective Chapter 1 The Case for 'Two Hats' Chapter 2 What is Growth? Section 2 Growth Management Chapter 3 Organising for Growth Chapter 4 Implementing Sustainable Growth Management Chapter 5 Identifying Growth Opportunities Chapter 6 Prioritising Growth Opportunities Chapter 7 Controlled Creativity Chapter 8 Proposition Plan Chapter 9 Take It To Market Plan (Launch) Chapter 10 Growth Project Integration Chapter 11 Embedding Growth Management Section 3 Chapter 12 Growth In A Recession Chapter 13 You, Your 'Two Hats' and Growth Management Bibliography

'It has a simple powerful message, written in a really user friendly way. It is well known that profitable growth is a powerful creator of shareholder value yet most organisations are best suited to managing the status quo. This book gives a well structured, practical, easy to use guide on how to embed growth in an organisation. It is a good combination of professional techniques and experienced based observations on the dynamics and pitfalls of making growth happen in large organisations' - Andy Harrison, CEO easyJet

I enjoyed it all and particularly the section on the recession. It reinforced many of the actions we have been taking. It has an easy style and the practical charts bring the concepts to life'. - Jim O'Donnell, President BMW North America

This book is excellent. It provides great tools and techniques on a core concept that driving the cash and delivering sustainable growth need different management styles. There's no consultancy speak here just well thought through practical advice and comments....follow the proceslÑ