Handbook of Integrated CSR Communication [Hardcover]

This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a successfully integrated CSR communication program. Further aspects covered include the analysis of sector-specific, cross-cultural, and ethical challenges related to the effective communication of CSR.
This handbook is unique in its consistent focus on integrated communication. It is of interest not only for the scientific discourse, but will also benefit those corporations that not only seek to operate in a socially responsible manner, but also to communicate their efforts to their various stakeholders. Besides its significant value for researchers and professionals, the book can also be used as a reference for undergraduate and graduate students interested in successful CSR communication.

The Concept of Integrated CSR Communication - Introduction and Definition.- Part I: Theroretical Foundations of Integrated CSR Communication.- Part II: Managerial Aspects of Integrated CSR Communication.- Part III: Integrated CSR Communication and New Media.- Part IV: Intercultural Integrated CSR Communication.- Part V: Special Topics of Intercultural Integrated CSR Communication.- Research Outlook an Conclusion. ?

Sandra Diehl is Associate Professor and Vice Head of the Department of Media and Communications at Alpen-Adria University of Klagenfurt, Austria. She received her Ph.D. and her habilitation in Business Administration from Saarland University in Germany. Her research interest include media and convergence management, international and intercultural advertising, CSR and health communication. Sandra Diehl has published in numerous journals, such as the International Journal of Advertising, Media Psychology, Advances in International Marketing, Al3Ê