The Handbook of Language and Globalization [Paperback]

The Handbook of Language and Globalization brings together important new studies of language and discourse in the global era, consolidating a vibrant new field of sociolinguistic research.

• The first volume to assemble leading scholarship in this rapidly developing field
• Features new contributions from 36 internationally-known scholars, bringing together key research in the field and establishing a benchmark for future research
• Comprehensive coverage is divided into four sections: global multilingualism, world languages and language systems; global discourse in key domains and genres; language, values and markets under globalization; and language, distance and identities
• Covers an impressive breadth of topics including tourism, language teaching, social networking, terrorism, and religion, among many others 
• Winner of the British Association for Applied Linguistics book prize 2011

Acknowledgments x

Introduction: Sociolinguistics in the Global Era 1
Nikolas Coupland

Part I Global Multilingualism, World Languages, and Language Systems 29

1 Globalization, Global English, and World English(es): Myths and Facts 31
Salikoko S. Mufwene

2 Language Systems 56
Abram De Swaan

3 The Global Politics of Language: Markets, Maintenance, Marginalization, or Murder? 77
Tove Skutnabb-Kangas and Robert Phillipson

4 World Languages: Trends and Futures 101
Ulrich Ammon

5 Language Policy and Globalization 123
Thomas Ricento