Handbook of Tourist Behavior Theory & Practice [Paperback]

In todays highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. Choosing, buying and consuming tourism/travel products and services includes a range of psycho-social processes and a number of personal and environmental influences that researchers and managers should take into account. This book provides an overview of such processes and influences and explains the basic concepts and theories that underlie tourist decision-making and behavior. It also incorporates a number of cases studies in order to aid readers to better appraise the application of those concepts and theories. The Handbook of Tourist Behaviorwill be of significant interest to researchers and students in tourism, leisure, marketing and psychology, and also to practitioners in the tourism industry.

Preface. Part 1: Motivation and Need Recognition  1. Interpretive Consumer Research: Uncovering the Whys Underlying Tourist Behavior  2. Antecedents and Consequences of Prestige Motivation in Tourism: An Expectancy-Value Motivation  Part 2: Perception and Information Processing  3. Tourism Destination Image Formation  4. Tourist Information Search Part 3: Evaluation of Alternatives and Choice 5. Decision Strategies in Tourism Evaluation  6. Planning and Exploratory Buying Behavior  Part 4: The Tourism Experience  7. Understanding Tourist Experience though Mindfulness Theory  8. Unlocking the Shared Experience: Challenges of Consumer Experience Research  Part 5: Post-Choice Processes  9. Processl3R