Happiness and Virtue Ethics in Business The Ultimate Value Proposition [Hardcover]

This book combines research in economics and psychology with Aristotelian virtue ethics to show why happiness is the ultimate value proposition for business.This book draws on the latest research in economics and psychology as well as Aristotelian virtue ethics to show why happiness is the ultimate value proposition for business. It will appeal to a wide readership, including graduate students and researchers in business ethics, moral philosophy and positive psychology.This book draws on the latest research in economics and psychology as well as Aristotelian virtue ethics to show why happiness is the ultimate value proposition for business. It will appeal to a wide readership, including graduate students and researchers in business ethics, moral philosophy and positive psychology.Research on happiness has steadily increased over the last decade, with different streams of inquiry converging into what has come to be known as 'modern happiness studies' (MHS). In this book, Alejo Jos? G. Sison draws on the latest research in economics and psychology as well as Aristotelian virtue ethics to show why happiness is the ultimate value proposition for business. Using non-technical language and a number of illustrative vignettes, he proposes ways for businesses to cultivate the virtues, providing advice on production and service enhancement, customer satisfaction, employee well-being and overall organizational wellness. This book will appeal to a wide readership, including graduate students and researchers in business ethics, moral philosophy and positive psychology.Foreword Stefano Zamagni; Preface; Introduction. The ultimate value proposition; 1. Modern happiness studies and 'individual subjective wellbeing': you only get what you measure; 2. Happiness and income: how much happiness can money buy?; 3. Choice, desire and pleasure: is happiness getting what you want or wanting what you get?; 4. The biotechnology of happiness: not just a 'quick fix'; 5. Working on happiness; 6.l6